Tell us about your content production process

We keep it dead simple

1. Every project(even a single article) has three roles – Content Strategist, Domain Specialist, Research Associate.
2. The Strategist maintains Client interface and is responsible for overall delivery. This resource understands the content marketing side of things and specializes in converting technical content into an audience-focused story with clear logic, structure and takeaway.
3. Domain Specialist actually writes the content.
4. Research Associate does topic research(references, links, numbers etc.) and also SEO work if required as part of the project.
5. A graphics designer/video resource might be added to the team depending upon format requested.

Our outlined based approach to content development includes

1. We present a content outline based on initial brief. This includes the various sections we will cover and a high-level focus for each.
2. Client reviews the outline and signs it off.
3. We present first draft.
4. Each content item comes with 3 free edits. Any edits requested after this will be charged at $100/hr.
5. Revisions going beyond the scope of outline agreed to will not be entertained.