ETL Vs. SQL – Planning analytics deployments with Segment.io ETL, Marketing measurement, Marketing Technology
A Framework approach to developing marketing measurement architectures Business intelligence, Marketing measurement
Using hosted data marts for marketing intelligence initiatives Business intelligence, ETL, Marketing measurement
Evaluating Acquisition Marketing ROI using customer lifetime value Business intelligence, Marketing measurement, Marketing Technology
Pattern-based discovery of data mining use cases in web analytics Business analytics, Marketing measurement, Web Analytics
Disadvantages of using deterministic techniques for cross device identity matching Business analytics, Marketing measurement, Marketing Technology
